Dr. Twenge’s talks draw on the latest data on the traits, behaviors, and work attitudes of Boomers, GenX’ers, Millennials, and iGen/GenZ, and are spiced with plenty of pop culture and humor. She shares an exclusive look at generational trends based on data going back to the 1960s from surveys of 11 million people.
Talks are customized for each audience and can be either virtual or in person. Below is a brief overview of topics often covered for different audiences.
Companies, non-profits, law firms, and military leaders want to know how to recruit, retain, and manage Millennials and iGen/GenZ and learn strategies for how the generations can work together in the workplace. Talks feature the most relevant generational trends as well as strategies managers can put in place immediately to more effectively work with iGen/GenZ. Previous audiences include Americas Styrenics, the U.S. Army, ADRP Blood Centers, Porter Wright Morris & Arthur, Teach for America, Thompson & Coburn, the U.S. Marine Corps, the Human Resource Leadership Forum, Children’s Hospital of Orange County, the Mayo Clinic Hospital at Phoenix, the Dairy Deli Bakery Council, and the Sheet Metal and Air Conditioning Contractors’ National Association.
Businesses and investors want to understand the trends shaping the generations now, and how to reach different generations with persuasive marketing and viral advertising. Talks can include detailed data on generational trends, strategies for marketing to iGen/GenZ, psychological profiles of the generations, and overviews of behavioral shifts that will shape future cultural trends. Previous audiences include Verizon, WP Global Partners, the Virginia Credit Union, and Sit Investment Associates. Dr. Twenge has also been the lifestyle or “fun” speaker at corporate events and other gatherings, including outreach and thought leader events. These events have been sponsored by clients including Union Bank, Barrett Asset Management, Sequoia Equities, Travelers’ Insurance, and the Young Presidents’ Organization (YPO).
Colleges and universities and campus organizations want to know how the young generation differs from their predecessors – and how to teach them, mentor them, and help them grow into well-rounded adults. These talks can address faculty development, student life staff development, or both, and can focus on undergraduates or on graduate or professional students (including medical students and residents). Previous audiences include the Leeds School of Business at the University of Colorado, the U.S. Military Academy at West Point, the UCSD School of Medicine, Hillel International, the University of Rhode Island, the College of DuPage, the Family Medicine Department at the University of Calgary, Virginia Commonwealth University School of Business, Sweet Briar College, Trent University, the New England Commission of Higher Education (NECHE), the University of Minnesota, the University of Tennessee at Martin, the University of Georgia, Boston College, UCLA, Illinois Wesleyan University, Mt. San Jacinto College, and the Online Learning Consortium (OLC).
Schools, parents, camps, religious organizations, teachers, education content developers, and others working with youth want to understand the influences shaping iGen – and how they can harness the positive trends while mitigating the negative ones. Previous audiences include the Western Association of Independent Camps, the Hockaday School, the Kincaid School, Safer California, Pearson Education, the Bishop’s School, the JCC of Greater Pittsburgh, the Catholic Campus Ministry Association, St. Juliana Falconieri School, the Torrance School District, the Jewish Federation of Metropolitan Detroit, Ensworth High School, Francis Xavier School, La Jolla Country Day School, the Independent Schools Association of the Southwest, the Foundation for Jewish Camp, the Young Marines, and Growing Leaders.
Mental health professionals, school counselors, social workers, and teachers want to know about trends shaping the mental health of children, adolescents, and adults – and what can be done to improve mental health and happiness among youth. Previous audiences include the California Psychological Association, CICAMH (Critical Issues in Child and Adolescent Mental Health), the Changing the Odds conference, the Calciano Symposium, the UT-Austin Counseling and Mental Health Center, Hope4Utah, the California Student Mental Wellness Conference, and Orygen — the National Centre for Excellence in Mental Health (Australia).
Students want to understand their own generation and how it has been shaped by technology, and can learn about psychology research in the process. Previous audiences for student talks include Tec de Monterrey, Scripps College, SUNY-Broome, Pepperdine University, Dartmouth College, Colorado College, Ithaca College, Luther College, and Flathead Valley Community College.