Millennials have been shaped by the growth of cultural individualism – more focus on the self and less on social rules. Individualism explains nearly all of the Millennial generation’s distinguishing characteristics, from their support of equality to their positive self-views. Millennials are also focused on standing out, feeling unique, and having high expectations for themselves. With Gen Z less confident, Millennials represent the apex of the individualistic idea that you should always feel good about yourself. Gen Z has continued individualistic trends toward supporting equality, with Gen Z and the Millennials really standing out from previous generations in their support for LGBTQ+. issues.